Sorrell is the President of Strategies2Integrate,
a Texas-based software and consulting company specializing
in providing the software and services required to successfully
embed IBM® Websphere® Data Integration Suite tools into other applications.
Andy has over 25 years experience in various aspects of the
high-tech arena including Product Management, Consulting,
Marketing, and Sales positions at several multi-billon dollar
hardware and software manufacturers.
Most recently Andy was the Director of Sales for
DSG Technology, a consulting practice that focused
on the deployment of enterprise financial reporting
systems and e-portal systems for Fortune 1000 companies
throughout the US. DSG’s consultants specialized
in integrating data from multiple major financial
applications and data warehouses into consolidated
Prior to working at DSG, Andy won numerous sales
awards as one of the top Corporate Account Managers
in the U.S. for Seagate Software’s Business
Intelligence Products. While at Seagate, Andy was
instrumental in the creation of Seagate's certified
Partner Program which differentiated major VARs and
SIs from their competitors by providing a rigorous
technical certification program.
During a seven year tenure at VMARK (now Ascential,
Inc., and acquired by IBM®), Andy earned both regional and national awards
for technical excellence and consulting sales. It
was there he first learned DataStage™ as VMARK initially
introduced it to the ETL market.
Andy also gained over ten years of valuable product
marketing experience managing major product lines
for two computer systems manufacturers: Prime Computer
and Encore Computer Systems.
Andy has been a featured speaker throughout his
career, giving presentations and demonstrations
in Europe, Africa, Asia and the United States concerning
the efficient deployment of technology to create
dynamic business solutions.
James has over 25 years experience in the
computer software and services industry and is currently
Vice President of Strategies2Integrate and President
of DCS-Strategies (DCS). Dennis formed DCS in 1998
to specialize in the deployment of powerful database
and data integration tools by experienced consultants.
DCS has provided a wide range of services to clients
all over the US during the past 8 years, and has
a proven track record of providing talented, experienced
professionals that have ensured successful deployments
of data integration products at companies like AIG, BellSouth,
PageNet, Exel Logistics, Neiman Marcus, A.G. Edwards,
Prior to his entrepreneurial ventures, Dennis opened the
southern region of VMARK (now known as Ascential Software
Corporation, an IBM® Company) in Dallas, as VMARK’s 40th employee. His
sales and leadership, combined with his recruitment of powerful
VARs and end users resulted in large numbers of new sales
and clients critical to VMARK’s spectacular growth.
Dennis has also been involved with DataStage™ since
its inception, and spearheaded its initial launch as the
DataStage™ field sales director for VMARK.
Since forming DCS, Dennis has leveraged his relationships
with key management within Ascential to create added functionality
around the IBM® Websphere® Data Integration Suite;
most notably Version Control for DataStage™. Dennis
negotiated the sale of Version Control to Ascential and the
product is now an integral part of the product suite. Since
then, Dennis has served as the Editor of the largest independent
data integration oriented web site, DSXchange,
and has provided products and services to this growing community.
He continues to support and promote the IBM® Websphere® Data Integration product
line in his current capacity as Vice President of Strategies2Integrate.
Dennis’s mission is centered around the value
add provided by partnerships and application developers
who are dedicated to finding a vertical niche, and
then devoting their passion to providing industry
leading solutions to specialized clients. Dennis’
entire career has followed vertically solutions
and has given him unique insight regarding the needs